ONEKREATE DELIVERS MULTI-CHANNEL FASHION CAMPAIGN FOR 6TH & LANE
The new runway-inspired collection, 6th & Lane, is a first of its kind for Lane Bryant, a leading plus-size retailer. OneKreate’s involvement with 6th & Lane is also a creative first for the team at the Hollywood, Florida-based HQ studio. The 6th and Lane creative undertaking is OneKreate’s most expansive fashion editorial campaign to date, and is the first project to span a multi-channel presence with print, web, eCom and video deployment.
says OneKreate Executive Director, Alex Castrillo.
We were given the opportunity to flex our creative muscle with strategy, relevance and aspiration. Mission accomplished!
Lane Bryant joined forces with OneKreate to establish new grounds for beautiful and empowered plus-size women. Nazy Alvarez, the OneKreate Art Director who executed the campaign, led 6th & Lane with a pioneering vision.
says Nazy Alvarez, Art Director.
We collaborated as one with Lane Bryant. Our approach for the collection was to create a look that was bold, strong and with a defined point of view
The multi-channel fashion campaign showcases the 6th & Lane plus-size collection as urban and modern, due to sleek photography and impeccable styling.
OneKreate’s strategic creative shifts any perceptions of plus-size brands and what plus-size customers are desperately seeking.
says Alvarez, adding,
We've revolutionized the industry norms
There's nothing in fashion retail that's similar to our campaign in the plus-size market. It's a game changer.